“I have worked in the fashion industry for more than 40 years. During that time I had to design according to budget and other demands – to design a T-shirt that would not cost the end-customer more than four pounds, to chase the latest trends and to be ahead of everybody. Now I design for myself. I create my own art, I follow my own beliefs and I love it,” says designer Anat Heifetz about her new private label Kawayan. 

Heifetz, 65, is a mother of three and a grandmother of two. Born and raised in Israel, she studied fashion at the  Shenkar College of Engineering and Design, where she later became a teacher, and worked with many top Israeli designers before opening her own company".

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