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Dr. Vered Pnueli

Head of the Master's Degree in Digital Game Design and Development at Shenkar, Senior Lecturer and Head of the Kedar Game Center vered_pnueli@shenkar.ac.il

Vered Pnueli is a pioneer in the development of the academic field of digital games in Israel. As part of her doctoral dissertation at Brunel University in London, she researched the emergence of a unique aesthetic language for digital games and wrote about the ways in which games can evoke social and ideological change. In 2009, upon her return to Israel, Vered established the Digital Game Design and Development Program and the Digital Book Design Program at Shenkar College. In 2015, the program became part of the Kadar Game Center established in Shenkar. Vered's activities are characterized by entrepreneurship and research. She has established the first academic program for digital games in Israel and serves as the head of the Master's Degree in Digital Game Design and Development at Shenkar. Vered is an academic advisor to the Design Factory at Shenkar, a center for interdisciplinary studies and co-operations with the industry. Recently, Vered has co-founded a program in co-operation with the 'Games for Change' foundation working in the Middle East and North Africa. She is the director of a teacher training program focused on training teachers in schools in America, Israel, Bahrain and Abu Dhabi, to develop digital games as tools for learning.

Areas of research and interest: development of games for andragogy, positive design, play and games for the subjective well-being, implementation of digital games in medical and psychology processes, game decision-making processes, history of the Israeli game industry, the use of advanced technologies to create new playful experiences.

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